We all like being important, right? If you answered with “no,” my answer to that is “liar.” Maybe you haven’t thought about it much, but you have something important to share with all of us. Many times the only people with voices are the ones we see on CNN and FOX News that make us not want to watch…CNN or FOX News. This is a shame because with such a powerful platform that influences so many lives, we should be able to get entertaining, intelligent, and all around better information. Luckily with the advent of the internet, anyone can influence and help each other. Blogging is a great way to share, promote content, and better the world, but it has been restricted to text. Now services like Croice and Live365 are allowing anyone to take part in audio as well. We will talk about why radio really is important and how you can easily and cheaply take part.
Developing Your Market
Increasingly, businesses are turning to content marketing to develop their customer base and hold on to existing customers. Many content marketers blog, but that can only go so far, as not all people like to sit down and read. Online broadcasting really hits a chord with some people and allows them to listen to a broadcast while they work or go about their day. Using an online broadcasting service allows you to:
-Create “how to” broadcasts that the audience loves
-Review products in real time
-Have audience interaction that keeps people listening and engaged
-Become personal with you audience who in turn trusts you and your product
Online broadcasting allows you to reach anyone with a computer connection. In many countries, even poor ones, people have internet access. You may be surprised. Internet access in Africa and the middle east has grown by well over 2,500% in the last 10 years and makes up an increasingly large portion of the population. Many people in these countries don’t trust their news agencies because they are compromised and turn to the internet to understand the state of the world instead. You can help them greatly and really influence how they see the world by broadcasting online with your views and research that you have the privilege of conducting. You can broadcast about:
-Current events in closed parts of the world
-Your own government’s policies and agendas
-Research on how to make businesses more efficient and competitive
-Your country’s culture and experiences you’ve had
This can create a dialogue between many people in the world as they can interact through instant messaging and everyone can gain a better understanding. Remember Radio Free Europe and its sister stations? Yeah, broadcasting can be important and effective.
We have already talked about how broadcasting can help market your products and services, but it can also make money itself because you can set it up as a class and charge money for entry. Webinars have become a big money maker lately and more businesses are turning to it. This is because it offers a lot for customers and businesses, you can:
-Mirror the content you already produce, but become more detailed
-Engage your audience deeply and can get them more excited about your product
-Drive traffic by funneling the audience through your webinar and to your page
-Create a lasting impressions because people won’t soon forget this kind of media
As long as you have a good and professional webinar, your conversion rates will increase and people will be more likely to tell their friends and colleagues about your broadcast. If your webinar is especially entertaining, it could even become a viral money maker for you.
If you are interested in creating your own online broadcast, then Croice and Live365 are the two best places to look. Croice offers a free start and an inexpensive way to connect with many listeners, place widgets all over the internet to alert your audience, and work with Slideshare to add a free visual element. Live365 is a professional broadcasting site that comes at cost but allows you to also use live video and songs that are all fully licensed. All you need is a little creativity, internet access, and to not be too afraid of becoming a very important person.