Why do People Love Broadcasts?


There are many forms of media, and they all offer something unique. Television offers a carefully scripted show for us to watch, and text posts allow us to read and reread at our own speed. However, there is also live broadcasting that is gaining popularity online. There are four reasons why live broadcasts are scooping up audiences that other forms of media can’t satisfy.
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How to Create Your Own Radio Show

High quality image listening to talk radio broadcast

Headphone Listening to a Croice Broadcast on Stations Around the World. Talk radio stations and webinars.

Everyone likes to have their voice heard, but in the past this was a luxury only a few lucky people had. For common folk lie us, the best thing we could do was yell at the T.V. or talk to ourselves in the shower about what “I should have said.” Luckily, we now have online broadcasting. Regular people can have their voice heard if they know how. We are going to look at how to get started and start generating listeners for very low costs.
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Radio is Important-And You Can be Too






We all like being important, right? If you answered with “no,” my answer to that is “liar.” Maybe you haven’t thought about it much, but you have something important to share with all of us. Many times the only people with voices are the ones we see on CNN and FOX News that make us not want to watch…CNN or FOX News. This is a shame because with such a powerful platform that influences so many lives, we should be able to get entertaining, intelligent, and all around better information. Luckily with the advent of the internet, anyone can influence and help each other. Blogging is a great way to share, promote content, and better the world, but it has been restricted to text. Now services like Croice and Live365 are allowing anyone to take part in audio as well. We will talk about why radio really is important and how you can easily and cheaply take part.


Developing Your Market


Increasingly, businesses are turning to content marketing to develop their customer base and hold on to existing customers. Many content marketers blog, but that can only go so far, as not all people like to sit down and read. Online broadcasting really hits a chord with some people and allows them to listen to a broadcast while they work or go about their day. Using an online broadcasting service allows you to:


-Create “how to” broadcasts that the audience loves

-Review products in real time

-Have audience interaction that keeps people listening and engaged

-Become personal with you audience who in turn trusts you and your product





Helping People


Online broadcasting allows you to reach anyone with a computer connection. In many countries, even poor ones, people have internet access. You may be surprised. Internet access in Africa and the middle east has grown by well over 2,500% in the last 10 years and makes up an increasingly large portion of the population. Many people in these countries don’t trust their news agencies because they are compromised and turn to the internet to understand the state of the world instead. You can help them greatly and really influence how they see the world by broadcasting online with your views and research that you have the privilege of conducting. You can broadcast about:


-Current events in closed parts of the world

-Your own government’s policies and agendas

-Research on how to make businesses more efficient and competitive

-Your country’s culture and experiences you’ve had


This can create a dialogue between many people in the world as they can interact through instant messaging and everyone can gain a better understanding. Remember Radio Free Europe and its sister stations? Yeah, broadcasting can be important and effective.







Making Money


We have already talked about how broadcasting can help market your products and services, but it can also make money itself because you can set it up as a class and charge money for entry. Webinars have become a big money maker lately and more businesses are turning to it. This is because it offers a lot for customers and businesses, you can:


-Mirror the content you already produce, but become more detailed

-Engage your audience deeply and can get them more excited about your product

-Drive traffic by funneling the audience through your webinar and to your page

-Create a lasting impressions because people won’t soon forget this kind of media


As long as you have a good and professional webinar, your conversion rates will increase and people will be more likely to tell their friends and colleagues about your broadcast. If your webinar is especially entertaining, it could even become a viral money maker for you.




But How?


If you are interested in creating your own online broadcast, then Croice and Live365 are the two best places to look. Croice offers a free start and an inexpensive way to connect with many listeners, place widgets all over the internet to alert your audience, and work with Slideshare to add a free visual element. Live365 is a professional broadcasting site that comes at cost but allows you to also use live video and songs that are all fully licensed. All you need is a little creativity, internet access, and to not be too afraid of becoming a very important person.

6 Undeniable Reasons Why Bloggers and Journalists Should Consider Adding Audio to Their Repertoire


John is your typical hard-working professional in his early 30’s. He’s also committed to lifelong learning. Unfortunately, his hectic schedule leaves little room for non-work related reading. But thanks to his long commute to and from his place of work and his recent discovery of the growing world of podcasts and online shows, he finds a way to acquire new skills, keep up to date on current events, and even brighten up his day. In a matter of days, he transforms his smartphone into a mobile university.


The question is, how can bloggers, reporters, and journalists not lose touch with the soaring numbers of individuals who are reading less and listening more with every passing day? We’ve compiled a list of the 6 reasons why content creators who want  to keep up with shifting consumer preferences should consider supplementing their traditional text-only content with the audio:


1. Distribution Channels for Audio are Growing – Fast

Audio content is no longer synonymous with iTunes. Growing numbers of listeners are signing up to mobile-optimized portals like Stitcher, TuneIn, Swell, and Croice that make it easy and convenient to consume audio. These service are, in turn, making it easier for any show host to find and grow an audience.


Portability is one of the biggest advantage of audio over text. Unlike a show episode, an article or blog post cannot be consumed when a person is in a car, in the gym, or a run, or simply away from a laptop or PC.


2. Audio is a Powerful Way to Create a Personal Connection with Listeners

A lot of hosts cite the ability to connect with their listeners as one of the top benefits of running their show or podcast. Hearing someone’s voice is simply more intimate and personal than skimming another blog post, even if they both contain the same information.


The opportunity to captivate the listener by portraying a distinct personality is another point to consider. As Chris Ducker, a successful author and blogger writes, the audio format “allows you to convey your personality in a much stronger way than is possible through the written word.


3. Marketer Interest in Audio is Surging

With the advent of smartphones, a significant number of digital marketers have indicated that they plan to learn or incorporate podcasting into their toolset.


As awareness in podcasting and live broadcasting grows, it will become increasingly easier to earn sponsorships, get advertisers on board, or monetize a show through other means.


4. Audio Can Serve as a Complementary and Consistent Traffic Source

No marketing channel or  technique can compete with organic word-of mouth. And having a show or podcast with appealing content can be an extremely effective way to get your existing fans to recommend a business, product, or service to their friends, colleagues, and family members.


As Pat Flynn of Smart Passive Income writes, “more and more people are discovering my brand through my podcast, and it continues to be the number one way that people discover me, more than SEO, Social Media, YouTube and links from other sites.”


5. Having a  Show Can Be a Unique Differentiator

As Darren Rowse of ProBlogger says, adding a “tasty audio recordings” to an existing blog is an quick and effective way to separate it from “the unwashed masses of bloggers.”


And its not always necessary to create content for a show from scratch. Recycling, updating, and re-using existing content and material that others in the marketplace have already created can be a quick and dirty way to get a show going.


6. A Show Can Easily Generate Additional Income Streams

Committing to producing an online show is powerful way to improve one’s verbal communication skills. This skillset can then serve as a powerful foundation for winning public speaking opportunities.


As Louise Julig comments on Pat Flynn’s success in leveraging his podcast to secure speaking gigs and big-time publisher interest, “they [publishers] are looking for people who not only can write, but also can go on book tours, and who can speak on the radio, and the podcast is proof of that.


Where to Learn More

If you’re excited about starting your own show, we recommend that you check out some of the guides we’ve written to help you get started:

How to Start Your Own Radio Show

10 Easy Ways to Broadcast Like the Pros

7 Essential Things to do Before You Start Broadcasing

The Five Dangerous Mistakes Beginner Hosts Unknowingly Make (And How to Avoid Them)

You’ve started on a path toward becoming a great host. You’re feeling excited and full of optimism. Until, slowly but surely you start to worry about all the things than can go astray, especially if you’ve never started a show or podcast before. The fear of making a mistake may even prevent you from getting started. But that fear of failure shouldn’t immobilize you – take heed the words of Dale Carnegie, who once said that “the successful man will profit from his mistakes and try again in a different way.

But despite the virtues of perseverance, are mistakes an unavoidable “companion” on the path to success? And the short answer is no. Truth be told, it’s not always as easy to learn from one’s setbacks or challenges as it’s all too often portrayed to be. As Otto von Bismarck once remarked, “fools say that they learn by experience. I prefer to profit by others experience.

In this article, we’ll help you do precisely that – to profit from others experience – by sharing with you the five common mistakes beginners (and even seasoned broadcasters) make on their shows and podcasts. Naturally, you’ll also learn how to avoid them.

Mistake #1 – Ranting About Irrelevant Things

Listeners form a lasting impression of a show in the span of a few minutes, if not seconds. Therefore, it’s paramount that you get to the point and dive into the content as quickly as possible. Giggling and talking about unrelated material – a common rookie mistake – is a surefire way to lose a listener forever. Stay professional and give listeners what they want – engaging, fresh, and relevant content. (By the way, apologizing for being late or not releasing an episode on time is a no-no as well).

Mistake #2 – Having Poor Quality Sound

In this day and age, listeners expect a high-quality of sound. In general, you should avoid using simple USB headsets and built-in laptop mics and instead you should employ a dynamic or condenser microphone. To learn more about the different mics and how to choose the select the right one for yourself, head over to our post that covers the topic in detail.

Mistake #3 – Engaging in Excessive Repetition (During Interviews)

Interviewing experts, thought leaders, and other authorities in an industry or niche is a great way to garner significant attention to a new show or podcast. But beginner hosts must be wary of an insidious mistake they commit all too often – needlessly repeating and re-interpreting the interviewee’s responses. In most cases, simply letting the answers “hang” is a much better approach than reciting what was said in order to “buy time.”

Mistake #4 – Not Thinking Long-Term

Although there is a set of common reasons why people decide to create a show or podcast, there are just as many personal ones. But before you take the plunge into the world of broadcasting, it’s essential that you consider these points:

a. Do you have a reliable evergreen source of content? (If the answer is no, that should be a redflag to you).

b. Are you truly passionate about the topic of your show? At the very least, are you passionate about the reason why you’ve decided to launch a show?

c. Will you be able to find, grow, and cultivate an audience? Can you spot a few viable marketing channels for your show? (Refer to this post to discover how to promote your show and grow your audience).

d. Does your show content align well with the particular monetization strategy you have in mind? We recently covered this issue in detail – click here to learn how to choose a topic that will make your show a success.

Mistake #5 – Thinking Great Design & Graphics Are Secondary

Design matters. A lot. That’s one of the many lessons lessons any broadcaster, host, or podcaster can learn from Apple. But to the detriment of listeners and content creators alike, host continue to launch websites with homemade and DIY graphics that do one thing well – scare website visitors away. Having good cover art is twice as important if you plan on recording and uploading show episodes into iTunes, which has strict requirements and high expectations of its podcasters. Here’s what iTunes has to say on the subject of cover art.

Additional Issues to Consider

Strictly speaking, it wouldn’t be correct to categorize the following points as mistakes. Yet, many hosts have trouble when dealing with them:

1. Having Confusing Episode Numbering

Although many hosts like to have a introduction (“zero”) episode, in most cases it’s better to simply start with episode ‘number one’.

2. Doing a Bad Job of “Promoting” Guests

when interviewing guests, don’t leave it up to them to introduce themselves to your audience. As the host, prepare a short snippet that informs the listeners how they can find out more about the person you’ve invited to your show.

3. Over-Preparing

A lot of beginners instinctively resort to creating long scripts and either memorizing them or reading them verbatim. In nine out of ten cases, this is neither effective for you as the host nor a pleasure to listen to. Resorting solely to improvisation isn’t a good idea either. Take the middle road and prepare anchor notes with key ideas, concepts, and issues that you’d like to cover during a given episode.

4. Using Sub-Par Hosting

Regular web hosts aren’t well-suited for streaming large audio files. If you plan to record and upload your episodes, consider using one of the “professional” podcast host services, like Libsyn and Blubrry. This won’t be as important an issue in the beginning, but you should pay careful attention to how your files are streaming as your audience grows.

How to Use Critical Listener Feedback to Become a Better Host

Most broadcasters would wholeheartedly agree that feedback from listeners is one of the things they care about most, and for good reason. In most cases, the size of one’s audience and its growth pattern over time are largely what make a show a success or a failure.

In this article, you’ll learn how to do two things. First, we’ll show you how to effectively solicit feedback from your listeners and highlight a few neat tools that remove the pain from the act of sending in feedback. Second, you’ll find out how to respond to negative feedback without sabotaging your show or podcast.

Getting Feedback: Industry Best Practices

The first step in ensuring that you listeners send in their comments, questions, and concerns is to open up a few different channels that they could use. There are a number of complementary ways to ensure that your most passionate fans (and critics) get in touch with you:

1. Use SpeakPipe

Speakpipe is a tool that lets your website visitors easily leave voicemail messages using only their computer mic. After pasting a snippet of code into your website, you’ll have the option of having the tool appear at the bottom corner of your show website or as a separate section inside one your website pages. A lot of hosts have started using the tool, and rightly so. As the show producer, you can include your listener’s voice messages inside your episodes, thereby making your broadcasts more fun and engaging for your audience. Also, the likelihood is that by having a range of ways to receive feedback, you’ll simply get a lot more of it.

2. Use Phone Voicemail

If you look carefully at the websites of successful hosts, you’ll notice that a lot of them provide phone numbers, which their listeners can use to dial in. And, similar to SpeakPipe, setting up a voicemail number using Google Voice, BroadVoice, or Kall8 will let you receive listeners’ recorded messages, which you can then use in your show episodes.

3. Use Traditional Feedback Channels

Your objective should be to maximize the number of ways listeners can get hold of you. To that end, you can use website comments, website contact forms, your social media pages, and, if you manage one, an online community forum.

Once you get things handled on the technical side, there are a number of things that you can do to improve the quality of the feedback that you receive:

  • Ask for feedback on specific aspects of our show. A good way to solicit feedback is to clarify what it is that you’d like your listeners to comment on. For example, you could ask – “what do you think about our sound quality?” or “I’d love to hear your comments on our show length/introduction/content!”
  • Encourage your listeners to contact you. Many hosts prefer to include a call-to-action at the end of their broadcasts. This is certainly a good approach, but note that tend to predispose yourself to good feedback by reaching your most loyal listeners (who make it until the end of your episode). Also, make sure that your listeners understand that it’s okay to leave honest feedback (a lot of people feel nervous about sounding aggressive or confrontational, so try to ease their anxiety about writing or calling in).
  • Make it incredibly easy. Show your listeners how they can leave feedback. Make your website easy to navigate and your email address, phone number, or SpeakPipe window easy to find.

Managing Negative Feedback

Dealing with negative feedback is a relatively frequent, albeit unpleasant, occurrence in the day-to-day work of many creative individuals. Here’s how to mange this form of feedback constructively and improve your show in the process:

1. Put it into perspective: researchers have found that negative emotions are much easier to remember. And as James Clear writes, studies have shown that “it takes about five positive events to make up for one negative event.”

2. Separate the trolls from those who provide constructive critical feedback. No matter what you do in life, personally or professionally, chances are that you’re going to run into trolls or haters, especially online. And there’s only one way to deal with those kinds of people – to not let them derail you from the path to success. In short, simply ignore them. It’s also not worth your time to worry about how your loyal listeners might be react to overly negative non-constructive reviews. Most people see this kind of “feedback” for what it really is – unobjective criticism.

3. Go the extra mile: when you feel that someone has sent in a truly useful critical comment, go ahead and contact that person. Thank them for reaching out to you and ask for a clarification if you’d like them to elaborate on something they said or mentioned in their message. At the same time, continually challenge yourself and really consider whether there is merit in a negative comment, especially if it concerns a feature of your show that you’ve been working hard to improve.

Final Thoughts

Soliciting and incorporating listener feedback is a crucial component of a healthy and thriving show or podcast. However, remember that whatever you do, someone will judge you for it. With that in mind, it’s important that you learn to view and accept all kinds of feedback and use it as fuel for future growth and improvement. Finally, whenever you feel down, refer to this quote by Elbert Hubbard, American writer, publisher, artist, and philosopher, who said that “to avoid criticism, do nothing, say nothing, and be nothing.